The 2013 Creative Chicago Expo was promoted with four creative riffs on the abbreviated moniker: Chic X — an annual exposition of creativity held by the City of Chicago. Thirst created four typographic variations, four posters, a program cover, a street sign, a Facebook icon, and several web banner ads that speak volumes.

Designed with Rick Valicenti and Baozhen Li at Thirst

Poster 1—the primary identity Poster 2 Poster 3 Poster 4 four different covers designed to fit over the ad consolidation of the identity